My design process begins by understanding what is at the core of a brand and who they are trying to reach. I always ask my clients to write a short love story about their ideal audience so that I understand not just the demographic they are trying to reach, but the soul of who they are trying to reach. 

My clients tend to be drawn to my work for its nods to retro and bohemian styles while still maintaining a modern look. My design philosophy is to have awareness of current trends but to never lean on them. The result is unique work that will withstand the test of time.

Portfolio

Arcana Den is a creative studio in Los Angeles that curates spiritual and creative events. Their branding is a nod the esotericism and creativity that they provide.

branding, web design, creative direction

arcana
den

Pearl Charles is a Los Angeles based singer/songwriter whose style has been described as "country disco." I leaned into this to give her website a retro but polished makeover that really reflected who she was as an artist.

Branding, web design

Pearl Charles

The Modernist is a website template designed with creatives in mind. With is clean lines, youthful color palette and modern fonts, it provides a unique yet minimalist environment in which your portfolio can stand out and speak for itself.

branding, web design

The Modernist

NuCore Pilates is a pilates business. based out of Laguna Beach. Dianna, the owner wanted clean, modern branding and a single landing page with all the information her clients would need.

Branding, web design, photography

NuCore Pilates

In this series, I utilized textures, colors, and studio lighting to create a stylized, almost painterly, still life. I sought to cultivate a certain retro-futuristic feminine aesthetic with the use of props and florals. 

ART DIRECTION, STYLING, PHOTOGRAPHY

Floral Still LIfe

Players Collxctive is an athletic agency representing professional female athletes. They wanted a rebrand/redesign that reflected their values of centering women in sports. I combined playful fonts with a sophisticated neutral color palette to tell their inspiring story.

Branding, web design, 
creative direction

Players Collxctive

The Mystic is a Showit website template designed with spiritual businesses in mind. With its moody color palette and funky fonts it perfectly captures a witchy but professional vibe that will be sure to convert your coven.

branding, web design

the
Mystic

HÜMNKIND is a community organization based in Los Angeles offering donation based social clubs and classes. The inspiration for their branding was 1970s Summer Camp nostalgia.

Branding, web design, 
creative direction

Hümnkind Collective

Anima Obscura is a spiritual business offering Tarot and Astrology. The brand's visual identity based is meant to invoke a sense of mystery and dark occultism.

brand Identity

Anima Obscura

Sis Bates is a world renowned softball player known for spreading joy and positivity. She wanted to communicate her personal brand of positivity through bright colors and playful imagery. 

Brand Identity, Merch design

Sis
Bates

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