Week 1 — Strategy
Collaborative conversations, ideas, content mapping, and a review of the previous cycle’s insights.
PERSONAL BRAND AND SOCIAL MEDIA SERVICES
You bring the expertise, perspective, and life worth sharing. We bring the strategy, direction, and production team to help turn it into work your audience wants to return to.
01 / Ongoing Content Partnerships
Strategy, planning, direction, filming, and editing; optional scheduling and feed publishing; long-form YouTube production available by scope.
How we work
Collaborative conversations, ideas, content mapping, and a review of the previous cycle’s insights.
We arrive with prepared hooks, outlines, CTAs, and visual needs. We film, direct, and help you feel at ease on camera.
We shape the footage into thoughtful, distinctive content and deliver it for your feedback and approval.
We use what we learn to refine what comes next, always leaving room for experimentation.
Expectations
Your voice is the whole point. We create the structure and handle production, but you remain an active creative partner and the person connecting with your community. We do not manage your DMs, reply to comments on your behalf, take over your Stories, or build a strategy around chasing every passing trend.
02 / Brand Identity & Strategy
Positioning and messaging, creative direction, logo and identity system, typography and color direction, visual identity guidelines and handoff.
A standalone project, and a natural starting point for clients who want a stronger brand foundation before entering an ongoing content partnership.
Special projects
We consider select special projects by inquiry, subject to fit and availability.
Personal strategy
Explore Caroline Huntley’s personal strategy offerings.
Personal site · coming soon