Selected work
social media success stories & new work form the studio
An evolving collection of stories, identities, and creative collaborations. Explore the work, then step behind it to see the thinking that brought it to life.
Content strategy · Creative direction · Short-form video · Interactive editorial carousels
01 / Featured case study
Abby Pendergast
Challenge
A static portfolio with approximately 3,000 followers wasn’t yet showing the full personality and perspective behind the work.
Approach
We broadened the editorial world around her work with short-form video, dynamic carousels, design education, creative lifestyle stories, and behind-the-scenes views of her process. Participation-driven carousels invited followers to share preferences and respond to Abby’s taste, turning a passive portfolio into a more conversational personal brand.
Result
Her account exceeded 10,000 followers within three months and has since approached 30,000. Abby reports new opportunities including a dream prop-styling booking with Lulu and Georgia, ongoing West Elm partnerships, and a full-house renovation design project.
“From a portfolio people could admire to a perspective people could follow.”
Content strategy · Creative direction · Short-form video · Lifestyle storytelling
02 / Featured case study
The Styled Stories
Challenge
The professional organizing brand began with approximately 5,000 followers, inconsistent posting, and content that no longer reflected its creative ambitions.
Approach
We established a consistent cadence and led with short-form video, blending accessible home organization tips with humor, personality, and lifestyle storytelling. The content invited audiences to connect not only with the service, but with the person and perspective behind it.
Result
The account exceeded 20,000 followers within three months and is now approaching 25,000. The brand reports partnership opportunities, new inquiries, and conversions into paying clients.
“More than organization tips. A recognizable world people wanted to be part of.”
03 / Recent work